The HMT Gandaberunda: When Identity Makes a Watch More Valuable

Would you stand in a 2-km queue for a ₹2,000 watch?

Sounds strange, doesn’t it?

But then you see the HMT Gandaberunda.

Kannada numerals.
The Gandaberunda on the dial.
A design that feels unmistakably Karnataka.

It isn’t expensive.

But it means something.

That is what makes this watch interesting.

We often measure value by price.

But some things are valuable because of the memory, identity and emotion attached to them.

The watch tells time.

The story behind it makes people want to own it.

Perhaps that is a lesson worth remembering in business too.

Value isn’t always what you pay for something.
Sometimes, it is what something means to you.